Karley is the AI shopping assistant for BigCommerce stores — guiding shoppers toward purchase, resolving friction in real time, and turning product interest into measurable revenue. Higher conversion rates. Increased AOV. No added headcount.
Built for BigCommerce
Maximize Revenue From Existing Traffic
You’re already investing to acquire traffic. Karley ensures more of it converts. She engages shoppers as they evaluate products — addressing key questions, removing friction, and guiding them toward checkout. More revenue from the same traffic volume. Stronger return on acquisition without increasing spend.
Increase Average Order Value at Scale
Karley doesn’t just help close the sale — she expands it. By understanding shopper intent, she introduces relevant products, highlights bundle opportunities, and encourages higher-value purchases throughout the journey. More items per order. Higher cart values. Incremental revenue that scales with your business.
Unlock AI-Driven Discovery Channels
Every interaction Karley powers creates structured, high-intent content aligned with how modern shoppers discover products — across platforms like ChatGPT, Claude, and Gemini. Real customer questions become discoverable answers. As engagement increases, so does visibility. This creates a growth loop where conversion activity fuels new traffic and demand.
"Rufus-assisted Amazon sessions resulting in a purchase grew more than 100%, compared with 20% growth for non-Rufus sessions."
— TechCrunch / Amazon’s AI Rufus Drove Sales On Black Friday
In addition, Amazon saw a 75% day-over-day increase for sessions that included Rufus and resulted in a purchase, compared with just a 35% day-over-day increase for sessions without Rufus that had resulted in a purchase.
Shoppers hesitate when key information is missing — product details, compatibility, shipping, or usage. When those gaps aren’t addressed, conversion declines. Karley responds instantly with relevant, context-aware answers that remove uncertainty and keep shoppers progressing toward purchase.