Black Friday & Cyber Monday: Your Biggest Sales Opportunity

Black Friday and Cyber Monday—aka BFCM—are the Super Bowl of ecommerce. In 2023, online sales hit record highs, and all signs point to 2024 being even bigger. But with more noise, more deals, and more competition, grabbing customer attention (and keeping it) has never been harder.

That’s where AI shopping assistants come in. These tools don’t just answer questions—they elevate the shopping experience, cut friction, and help you turn browsers into buyers, at scale.

Let’s break down how to prepare for BFCM with help from AI—and how to make sure you’re not leaving money on the table this year.

🚨 What We Learned from BFCM 2023

🛋️ Shoppers Want Flexibility

BFCM is no longer a single-day sprint—it’s a week-long marathon. Customers expect early access, extended sales, and seamless experiences across the entire buying journey. Brands that performed well last year started early and stayed consistent.

📞 Support Teams Were Stretched Thin

Support volume spiked by up to 30% as customers flooded inboxes and chat windows with questions about products, shipping, returns, and more. The takeaway? If you can’t scale your support, you’ll miss out on sales.

🔧 Retailers Started Prepping Months Ahead

Top-performing Shopify stores began optimizing their websites and customer experience as early as summer—focusing on site speed, uptime, and converting product pages.

✅ How to Prep Your Store for BFCM 2024

1. Run a Pre-Holiday Site Audit

Before traffic explodes, make sure your site can handle the load. Any bugs or slowdowns during high-traffic moments = lost sales.

• Use tools like Google PageSpeed Insights to diagnose and fix performance issues.
  
• Check for broken links, image optimizations, and mobile responsiveness.
  

Faster site = higher conversions. Period.

2. Make Product Pages Work Smarter, Not Harder

88% of shoppers won’t return after a bad experience. Don’t overwhelm them with cluttered content—build product pages that adapt and assist.

• Dynamic content: Show just the right info at the right time.
  

Karley’s AI assistant: Offers real-time answers and smart recommendations, keeping customers on-page and confident.

3. Be Ready to Answer Every Question

During BFCM, customers have tons of questions—and if they can’t get fast, clear answers, they bounce.

• Human support can't scale fast enough.
  
• Tools like Zendesk and Gorgias help organize, but only go so far.
  
• AI assistants like Karley can handle 60%+ of FAQs instantly, including:
  
  
  • Shipping and returns
    
  • Product specs
    
  • Size and fit
    
  • Compatibility or use cases

🤖 Meet Your Secret Weapon: Karley, the AI Shopping Assistant

During peak periods like BFCM, Karley helps you scale without sacrificing the experience. Here’s how:

🧠 Predictive Q&A That Converts

Karley doesn’t just wait for questions—it predicts them. Using Generative Q&A, it answers product-specific queries on the spot, cutting down hesitation and decision fatigue.

Think: “What’s the return policy?” “Does this work for sensitive skin?”—all answered before the customer even types it out.

🎯 Personalized Recommendations

Karley offers real-time product suggestions based on:

• Customer behavior
  
• Product context
  
• Browsing history
  

It’s like having a personal shopper on every product page, guiding customers to exactly what they need.

💸 Built-In Cross-Sells and Upsells

BFCM isn’t just about volume—it’s about value. Karley helps you:

• Recommend complementary items
  
• Showcase bundles
  
• Offer higher-value alternatives
  

That’s how you boost average order value without relying on steep discounts.

🧰 Reduces the Load on Customer Support

Karley answers routine questions, so your human team can focus on:

• High-touch inquiries
  
• Complex issues
  
• VIP customers
  

The result? Faster service, fewer support tickets, and a better overall experience.

🧪 BFCM Strategy Checklist: AI Edition

✔ Set Clear Goals

What do you want to achieve? More revenue? Higher AOV? Increased conversion rates? Define success now so you can measure it later.

✔ Launch Your AI Assistant Early

Don’t wait until the week of Black Friday. Get Karley live ahead of time so it can:

• Learn from customer behavior
  
• Fine-tune its responses
  
• Help you capture early shoppers
  

Karley installs in minutes and integrates seamlessly with platforms like Shopify.

✔ Track KPIs That Matter

Karley comes with a built-in analytics dashboard so you can monitor real-time performance:

These insights also help inform next year’s BFCM strategy.

🚀 Don’t Just Survive BFCM. Win It.

Black Friday and Cyber Monday are your biggest revenue opportunities of the year—but only if your store is ready to convert at scale.

With Karley’s AI shopping assistant, you can:

• Turn traffic into conversions
  
• Offer 24/7 intelligent support
  
• Increase AOV through smarter recommendations

👇 Ready to boost your BFCM performance?

Start your 14-day free trial or book a demo to see Karley in action.

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